In a recent development, the BCCI Releases Banned Brand categories for the title sponsorship of the Indian cricket teams. Furthermore, This strategic move aims to ensure alignment with the sport’s values and image Now, let’s delve into the details of the banned categories, their significance, and the implications for potential sponsors. Additionally, By examining these aspects, we can gain valuable insights into the BCCI’s commitment to maintaining the integrity and reputation of Indian cricket.

Understanding the Banned Brand Categories

The BCCI has outlined seven specific brand categories that are prohibited from applying for the Indian cricket teams’ title sponsorship. These categories include:

(A) Athleisure and Sportswear Manufacturer

(B) Alcohol Products

(C) Betting

(D) Cryptocurrency

(E) Real Money Gaming

(F) Tobacco

(G) Categories that may offend public morals, such as pornography.

Upholding the Ethical Standards

The inclusion of banned categories in the sponsorship guidelines unequivocally demonstrates the BCCI’s unwavering commitment to maintaining the highest ethical standards associated with cricket. Additionally, By steadfastly excluding alcohol, tobacco, and betting-related entities, the board effectively upholds the integrity of the sport and takes substantial measures to safeguard the well-being of the players. Furthermore, this proactive approach resonates with the BCCI’s dedication to fostering a safe and healthy environment within the cricketing realm.

Safeguarding the Reputation of Indian Cricket

One of the primary reasons behind the banned categories is to safeguard the reputation of Indian cricket. By disallowing associations with sectors like pornography and cryptocurrency, the BCCI effectively ensures that the sport remains untarnished and maintains its positive image among fans and stakeholders. Additionally, this strategic move helps to preserve the integrity of the game and fosters trust in the cricketing community.

Promoting a Responsible Sporting Culture

The exclusion of alcohol and tobacco brands from title sponsorship aligns with the BCCI’s efforts to promote a responsible sporting culture. Moreover, cricket, being a widely followed sport in India, holds a significant influence on society. By firmly prohibiting sponsorship from these sectors, the BCCI effectively sends a strong message about prioritizing the health and well-being of individuals.

Encouraging Fantasy Sports Gaming

While real money gaming is prohibited, the BCCI has explicitly mentioned that fantasy sports gaming is an exception. moreover, This inclusion encourages the growth of fantasy sports platforms and their association with Indian cricket. It provides an opportunity for reputable fantasy sports brands to explore partnerships and support the sport without compromising its values.


The BCCI Releases Banned Brand Categories for the Indian cricket teams’ title sponsorship underscores its commitment to upholding the sport’s integrity and reputation. Furthermore, By prohibiting associations with alcohol, tobacco, betting, and morally questionable sectors, the BCCI ensures that the sponsorship remains aligned with cricket’s core values.

This strategic move not only fosters a responsible sporting culture but also safeguards ethical standards and prioritizes the well-being of the players. Furthermore, it creates opportunities for fantasy sports gaming platforms to support Indian cricket while preserving the sport’s integrity. Ultimately, the BCCI aims to attract like-minded sponsors who share their vision and actively contribute to the positive growth and development of cricket in India.